Starting a Business

Originally posted on Linked In 6/18/2022

When I started my first consulting business in early 2020, I didn't know what I didn't know. I spent more than 25 years in the corporate world working for Fortune 500 companies. I had lots of experience building talent management and change solutions, leading teams and running projects. This is certainly experience that I could leverage for both consulting companies - Capability Acceleration Consulting and Mindset Wizardry, LLC which I co-founded with my friend and business partner, Javier Iglesias.

Over the last two years, I have gained a new appreciation for the importance of marketing to raise awareness and to build a brand. Social media plays a much bigger role than I realized when I was working in large companies and didn't really have to think about it too much.

Social Media helps create brand recognition. It also provides a convenient way to connect and reconnect with your network. You see a lot of self promotion and sales offers on social media - we all do it to some degree. However, you also see a lot of people looking for ways to help each other by sharing information, insights or leads. This platform provides some great opportunities to engage.

Those are my random thoughts on this Saturday...